alrajhi bank Launches “Powr” Card, the First of Its Kind in the Region, in Partnership with Leading Esports Team

alrajhi bank  announced the launch of a new co-branded payment card in partnership with the Saudi esports and entertainment powerhouse POWR—marking the first card of its kind in the region to bridge modern banking with the fast-growing world of gaming and digital entertainment.

 

The “Power” Card builds on the Bank’s earlier Gamers Card, introducing a refreshed concept with a shared visual identity that carries both alrajhi bank  and POWR brands. Designed to deliver tangible value to cardholders, the offering includes a suite of exclusive benefits, most notably 10% cashback at the POWR Store, monthly invitations to visit the POWR Palace, access to the team’s annual events, and opportunities to appear in POWR content, with additional benefits to be announced in due course.

 

Primarily targeting POWR’s highly engaged fan base, the card leverages the team’s strong cultural influence and digital reach. Founded in 2010, POWR has established itself as a regional icon in esports before expanding into content creation in 2019, ultimately becoming one of the Middle East’s most prominent entertainment teams and recently securing the Content Creators League title.

 

The launch of the Power Card aligns with the objectives of Saudi Vision 2030 and the National Gaming and Esports Strategy spearheaded by His Royal Highness the Crown Prince. It underscores alrajhi bank ’s commitment to youth empowerment and the digital economy, by delivering contemporary payment solutions tailored to gamers and digitally native audiences, while supporting the rapid evolution of the fintech landscape. The partnership also reflects POWR’s ambition to deepen engagement with its community and offer added value that extends beyond competitions and content.

 

alrajhi bank  is the first bank in the Kingdom to sponsor entertainment and esports content creators, reaffirming its leadership in initiatives that resonate with youth interests. A previous agreement between the two parties included the activation of an e-commerce platform for POWR merchandise, brand integration on team apparel, and the production of joint digital content.

 

The Bank noted that the introduction of the Power Card exemplifies its strategic focus on innovative, lifestyle-driven financial products for young customers, particularly within the rapidly expanding gaming community across Saudi Arabia and the region. The partnership with POWR—home to more than 20 content creators and a combined following exceeding 100 million followers across social media platforms—further enhances the card’s appeal and accelerates its potential adoption at scale.